How to Create a Digital Marketing Strategy in 10 Steps
Now that you know a little about the different types of online marketing tactics, it’s time to learn the basics on creating the strategy.
From personas to the right tools, there are plenty of big and little things that can help or hinder your digital marketing strategy’s success. Here’s the foundational work you need to make sure your strategy works well, including our favorite tools and software.
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Step 1: Create a Customer Persona
Previously, digital marketers collected qualitative and quantitative information about the target audience that included age, gender, occupation, interests, and location. The definition of the potential customer has been taken to another level recently, with buyer personas taking over. Now, the most effective marketing strategies are incomplete without them.
Buyer personas are a term used to describe the ideal customer that can be defined by surveying and contacting the pre-defined target group. To define your own buyer persona, you can make use of online tools like MakeMyPersona and Persona Creator.
Step 2: Identify Your Goals and Tools
Every professional marketer knows how important this stage is. Without goals, the strategy simply will not work, so defining them is your main task. Make sure that the goals you developed are suitable, and make them measurable.
Example of a weak marketing goal:
Increase the conversions on the website next year and create two promotional offers.
What is wrong with this goal? Right, it is non-measurable! How one can measure the progress using this goal?
Here is how it should have been formulated:
Increase the conversions on the website by 20 percent in the first quarter of 2020, and create two promotional offers: free marketing report and a marketing book. Have them online by February and March respectively.
There, measuring the progress becomes possible now.
Step 3: Focus on Blogging
Creating high-quality content is important for any digital marketing strategy. Blogging is one way to create quality content for a site and expand your content marketing strategy. This key aspect of the strategy performs some critical functions, including bringing more traffic to your website, reinforcing social media presence, positioning against other companies, and ranking all those long-tail search queries and keywords.
If you have a regularly updated blog that the visitors find useful, it means that your website will be easily found through the search engines and can be used as a platform for your marketing campaign. If you don’t have capacity to tackle blogs in-house you can looking into blog writing services for support.
Step 4: Evaluate Existing Digital Marketing Channels
Analyze the digital assets and channels that you are already using, including website, blog content, social media account, word-of-mouth, native advertising, Google Adwords, paid advertising, and so on. Ask yourself: how effective were they and how can they be used next year?
It is okay if your future digital marketing strategy process does not incorporate all of these elements, but it sure should use those that were the most effective in the previous year. For example, if a landing page you recently created has been effective in generating leads, use it again but improve it as much as possible. The same applies to other assets and channels.
By: https://www.vendasta.com/blog/10-steps-digital-marketing-strategy/
